BILLA – Christmas Campaign (2024)

I took care of the Lookdev of the cute little elf „Elfie“ for the 2024 BILLA Christmas Campaign. The characters shading needed to hold up for huge prints, as well as for TV. The shading work included standard PBR shading, as well as procedural setups for the wings, cloth and the tights.

The campaign was awarded with the 1st place for Online Advertisment
https://www.derstandard.at/story/3000000262013/ad-standard-fuer-die-besten-kampagnen-im-standard-2024